Oops, we did it again…For those that haven’t heard, we’ve opened our third store at Platform in Los Angeles. We popped up for our soft launch in mid-September and we’ll be in the space until the end of the year. Platform is located in Culver City, which has been a center for motion picture production since the 1920s (“The Wizard of Oz” and “Gone with the Wind” were filmed there!), but has recently also become a hub for art and design. We feel right at home.

Los Angeles, I’m yours…While our home in The City by the Bay will always have our heart, there is something so fresh and inspiring about LA. The city is always buzzing with new restaurants, brands, and art, all of them painted with the brushstrokes of that unmistakable “California Cool.” We can’t get enough of the palm-lined streets, painterly sunsets, and effortlessly chic street style. Needless to say, we’re going gaga for Lala Land.

Industrial Revolution…The vibe of our Los Angeles store is unlike any others. The space has a modern, industrial aesthetic that feels very, well, LA. This store has a different mix of products – from a prominent kuba cloth wallpapered back wall, to one-of-a-kind framed vintage textiles, to exclusive Forsyth furniture. The space has us swooning at every turn.

In good company…When you’re done exploring our store, the fun doesn’t stop there. The folks at Platform made it their mission to curate the most unique shops for their space. Update your fall boot game at ultra chic Freda Salvador, beat the heat with a handmade scoop of Van Leeuwen ice cream, and leave smelling so fresh and so clean with goodies from our favorite apothecary, Aesop. SoulCycle, Curve x Tom Dixon’s The Shop (his first US store!), Blue Bottle Coffee, Juice Served Here, Velvet, and Linda Farrow are some of our other show-stopper neighbors.

Now it’s time to celebrate…Our opening party is Thursday, October 6th from 6-9 PM. We’ll have drinks, music, tarot card readings from the famous Angie Banicki and will be offering 10% off all purchases to our guests. RSVP to events@stfrank.com to put your name on the guest list. We can’t wait to see you!

Take a sneak peek at #stfrankplatform and come on in and visit us until the end of the year!